Touched By Blogs

13 06 2007

Diva Marketing Blog’s Toby launches a new blog, Blogger Stories.


Apple To Launch Online Video Rental Service?

11 06 2007

According to Financial Times, the company is in advance talks with major Hollywood studios.

Not Another MySpace, Please!

7 06 2007

Not a week has passed by since Amp’d Mobile filed Chapter 11 Now Coke wants their new venture to be the ‘MySpace of the cell-phone world‘ When a company makes comparisons/predictions like that you have to salute their arrogance. What does that mean, MySpace of the cell-phone world? Perverts will have more options to spam you? Instead of the caller ID giving you just the name and number you can see the person’s screen name and a picture of them half-naked sprawled on their coffee table? By comparing, all the company’s doing is making web users (esp. bloggers and MySpace ‘lovers’) eager to look for flaws with the new site, and all the ways Sprite Yard will be worse than MySpace, or any other social networking site. Can you expect a positive word-of-mouth that way?

If your site is different, efficient, and cool, users will notice it and appreciate it; not to mention rave about it. Just let them give it a try and let them compare it to whatever they want to. The company assumes the whole world is on MySpace or wants to be. It’s not. There are about 182 million registered users on MySpace – I know, I just checked my page 🙂 I have 4 accounts on there – Emonome (my first account back in 2005), Hassberry Theatre Company (surprised this one got more attention), one filmmaker account, and one for Washington Heighs Artists Theater. If there are, at least, 5 million users just like me, that means we take up 20 mill accounts on MySpace. I’m sure some have more accounts – let’s say 5 million people have up to 5 accounts each – that makes another 25 million. Why would anyone have 5 each? Ok, let’s take my own example. If I made films now and followed what other filmmakers do, I’d create another account for that film only. With just a couple of films added, I’d have stacked up to 7-8 accounts. Granted this makes no sense to a lot of people and keeping your accounts updated can be a bitch, but each film needs to be identified and presented on its own.

We haven’t taken the perverts into account. This group can take up to 10 accounts each. How many times have you received spam from ‘girls’ who say “I am new to MySpace and loved your profile so much. I don’t use this so much, so you can email me at my Yahoo! account.?” How many times have you noticed the same picture but with different account names sending you links to the new iPhone giveaway (back in February)? Let’s group the perverts and spammers into one bunch – how many are there? Well, your guess is as good as mine – and make a nice round figure of 5 million (I’ll start low) so, bam, a whopping 50 million accounts.

Then there are people who’ve opened an account and never went back after they realized Tom will forever be their only friend. Another 5 million. Then some more who’d opened an account, forgot they’d opened one, couldn’t find the old account, and, therefore, opened a new one – another 5 million times two – 10 million accounts. And who’s to say there aren’t people sitting in a sweatshop in India, working for $.50 an hour creating account after account after account after account. Oh, how I dare imply. I don’t actually think a company would stoop so low, I mean so fucking low, to beef up their numbers because that’d be just stupid and that would just be…fucking idiotic.

Let’s add things up here:

People like me (4 accounts each times 5 million) – 20 million

People crazier than me and with more time (10 accounts each times 5 million) – 50 million

Perverts and Spammers – (10 accounts each times 5 million) – 50 million

One-time users – 5 million

Opened once, opened twice (2 accounts times 5 million) – 10 million

Grand total – 25 million actual users and 135 million MySpace accounts.

That was a fun game, wasn’t it? Especially since it was based on nothing but my scientific assumptions and the guiding light of Ms. Cleo. If these numbers were true, who gets or has been getting fucked? Advertisers, of course, who think they’re actually reaching 182 million users. Suckers! My suggestion to new sites (too late for you, Sprite Yard) please don’t make the mistake of saying how your venture will be like this one or that one and how it will change the way things are done. You’d just be just making an ass out of u and me.

Logo, or No Go?

6 06 2007

Seth Godin explains why logos mean nothing unless the brand means something.

Google Audio Ads: Optimizing the Howard Stern Show.

5 06 2007

Googlified posted about Google’s audio ads being rolled out within a month.

So, how soon before Google Ads take over radio and how will this materialize? Imagine the Howard Stern show optimized with Google Audio Ads and voice activated keywords are bought by companies. As soon as certain words match, an ad could be placed during commercial or a banner ad at the website. So, I thought of taking a short clip of an imaginary episode and optimize it – Google style.

Howard Stern brings in a hot guest who he says “has the nicest rack witnessed by mankind” and “wouldn’t it be great if she could open a bottle of beer with her cleavage?”

The girl says, “Oh, Howard, you’re baaad!”

Howard: And you’re so freakin’ hot!

Woman: Thank youuuuuu!

Howard: What do you think, Robin, she can do it?

Robin: Hah ha ha ha..ha ha… it would be fun to watch at least!

Howard: You know what I’d really like to see you do?

Woman: I don’t know…what?

Howard: And I haven’t had anyone do this in a long, long time now. I want you to take your top

…You get the picture. Google Audio Ad is bound to…er…rock?

When Kurt Cobain Wore Doc Martens

5 06 2007

How an ad agency (Saatchi & Saatchi) got fucked over. Good love in NY, but Love had other plans. 😉

Recently Consumed: Seth Godin’s ‘All Marketers Are Liars’

4 06 2007

godin.jpgSeth Godin’s book is a must-read for marketers as well as consumers. He’s not simply pointing out the fact that marketers are liars, which they are. He’s also explaining how I, the consumer, get lied to, expect to be lied to, and make the lie a part of my life so I become part of a story of the product. Lies aren’t effective without good storytelling, but believability of those lies needs to be based on some truth. Remember that line from ‘Three Kings’…the necessity line George Clooney gave to his comrades? We all have necessities. Marketers know that. Marketers also know that they can’t convince people to need something, but they sure can invade our wants. All they have to do is find out how we like being lied to and hone in on that. Millions say, each day, “I need food…I want McDonalds.” Good marketers will do their best to be the name at the end of the latter part of the sentence. Bad ones will try to put their brand(s) in the first part. We believe in lies up to a certain point, us humans. But once we do, it’s hard to change our opinions.

Are you sure ‘Extra Strength’ printed on a Tylenol box makes the pills more powerful than a regular Tylenol line? And you are absolutely positive that Tylenol is the answer to your headaches? Haven’t you fooled yourself into buying a pack of chips because it promised 33% more chips? Therefore, are marketers cheating us into believing something we shouldn’t as intelligent beings? It’s not so simple, but they surely try and succeed in a lot of cases. But guess what, we consumers help create those success stories. “Like my ring? It’s Grandma!” (tip:watch the video).

Godin’s books (Purple Cow, The Big Moo, etc) never try to be clever; he is an excellent teacher (he’d say very good is bad) and a keen observer. It’s his being able to connect the dots as a marketer as well as a consumer that gives him such clarity. Clarity is lacking in the confused marketing world. Someone’s gotta put some things in perspective. And therefore, I’d vote for….